Stonehenge, Wiltshire, ranked second ‘worst value’ tourist location in the world


Stonehenge has been ranked as the second tourist attraction in the world with the “worst value for money”, according to a study conducted by a holiday agency.

The Wiltshire landmark may be world famous and one of the UK’s busiest tourist hotspots, but it has its detractors. After all, can’t you see everything from the nearby A303?

The Park Sleep Fly site sells hotel and parking packages to vacationers. He decided to take a look at the 30 most famous tourist attractions in the world and compare which ones offered the best value for money.

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Although the definition of ‘value for money’ may vary, Park Sleep Fly has opted to look at both the price of a day’s entry for an adult – taking into account the cheapest available ticket – and Compare it to TripAdvisor reviews. It looked at the number of “poor” and “terrible” reviews as a percentage of the total number of reviews for each attraction.

Then the researchers gave each attraction a score out of ten for price and reviews. They then took an average of these two scores to create the ranking.

Unfortunately for Stonehenge, by this metric, only one tourist attraction in the world’s top 30 fares worse. However, on the plus side, Stonehenge is in esteemed company on this list.

And to be fair to English Heritage, the website clearly states that you can save money by booking in advance. Since the construction of a multi-million pound visitor center, visiting the stones is much more than a field with an old circle.

The world’s “worst value” tourist attractions

1. Empire State Building, New York

Ticket price: $44.00/£32.57/€38.82
% bad reviews: 4.2%
Value rating: 1.03 out of 10

New York’s Empire State Building, the 102-story Art Deco skyscraper that dominates the Big Apple’s skyline, carries the unfortunate title of cheapest attraction.

While it’s undoubtedly an iconic New York landmark, going up the tower is a hefty $44 (and that’s only on the main deck, not the very top). When combined with 4.2% of the building’s negative reviews, the Empire State Building is named the least expensive attraction on the list.

= 2. Buckingham Palace, London

Ticket price: $40.53/£30.00/€35.76
% bad reviews: 3.3%
Value rating: 1.9 out of 10

Three attractions were tied with a score of 1.90 out of 10 for second place when it comes to the cheapest attractions, two of them in the UK and one in the US.

Visiting the State Rooms at Buckingham Palace will set you back $40.53, or £30, with 3.3% of visitors unimpressed with their visit to the Queen’s home.

= 2. Stonehenge, Wiltshire

Ticket price: $26.35/£19.50/€23.25
% bad reviews: 8.0%
Value rating: 1.9 out of 10

Stonehenge is a famous landmark in the UK, although it seems a number of its visitors aren’t too impressed, with 8% negative reviews.

Visitors to the ancient monument have to pay around £19 to visit, according to Park Sleep Fly, but reviews found on TripAdvisor include that you are not allowed to touch the stones, which a disgruntled reviewer described as “just a pile of rocks”.

= 2. Solomon R. Guggenheim Museum, New York

Ticket price: $25.00/£18.50/€22.06
% bad reviews: 18.1%
Value rating: 1.9 out of 10

The final attraction tied for second is New York’s Guggenheim Museum, an art museum featuring collections of Impressionist, Modern and Contemporary art.

The main reason it scores so poorly here is because of the high number of people who left the museum unsatisfied, with almost one in five reviews being either “poor” or “terrible”.

A list of the world’s cheapest tourist attractions, when a day’s admission price and negative TripAdvisor reviews were compared by a holiday company

The World’s “Best Value Tourist Attractions”

1. Great Wall of China, Mutianyu

Ticket price: $6.31/£4.67/€5.57
% bad reviews: 0.5%
Value rating: 10 out of 10

Not only is the Great Wall of China the cheapest of the attractions we reviewed, with an admission price of just $6.31 for the Mutianyu section, but it’s also the one with the fewest negative reviews.

It’s incredible value for money, especially for one of the modern wonders of the world, some of whose fortifications date back to the 7th century BC.

2. Taj Mahal, Agra

Ticket price: $14.61/£10.81/€12.89
% bad reviews: 1.0%
Value rating: 8.28 out of 10

The Taj Mahal is another iconic landmark in Asia, known for its majestic ivory-white marble and admired for being one of the finest examples of architecture in the world.

It’s also very affordable, with an entry ticket costing just under $15, while only 1% of people who visited the Taj Mahal left a bad review, which is great value for money.

The Taj Mahal at sunset in India
The Taj Mahal at sunset in India

3. Forbidden City, Beijing

Ticket price: $6.31/£4.67/€5.57
% bad reviews: 2.5%
Value rating: 7.76 out of 10

Another Asian attraction completes the top three attractions, with the Forbidden City in Beijing costing the same as the Mutianyu section of the Great Wall at $6.31. The Forbidden City also only has slightly worse reviews, with only 2.5% negative reviews.

The Forbidden City is a huge palace complex in the Chinese capital, in the heart of the Imperial City, surrounded by sumptuous gardens and temples.

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